The threat is real and the opportunity is great. We spoke with the new Alaska Zillow broker Thursday. They have office space in Anchorage. Amazon is also recruiting brokers in Alaska so time is of the essence.
I was developing a business plan with a defense to these companies coming after the real estate profession, when the call came in.
The information is a deep dive into the emergence of DAPs (Digital Aggregation Platforms) Think Google, Zillow, Lending Tree and other lead generation companies.
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